Saturday, September 10, 2011

Cloud Computing Start-Up Capillary Taps Retail SMEs For Growth

Cloud computing, mobile phones, retail outlets and customer relationship management (CRM) – all these combined to make a potent blend behind the $500 million (Rs 2,309 crore) transaction throughput, recorded this year by Capillary Technologies Pvt Ltd. A start-up based in Bangalore, Capillary is aggressively pursuing large, as well as small and medium retail outlets, as it prepares to take the next growth step. In fact, it is targeting an aggressive 8x growth in revenues this fiscal, led by strong global executions. Techcircle.in takes a look at how the company has been scaling up, its priorities, how it is poised currently and the roadmap.
What It Does
Incubated in August 2008 by IIT Kharagpur engineers Aneesh Reddy and Krishna Mehra, Capillary Technologies Pvt Ltd’s flagship product inTouch is a Cloud-based CRM solution, which is integrated with billing and point-of-sale outlets of retail chains. Using inTouch, SMEs can access and use purchase data to entice buyers with loyalty programmes and discounts.
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